As Junior Creative Producer at PetLab Co., I worked across the full spectrum of content creation — from fast-turnaround TikToks to high-performing paid ads — helping to grow one of the world’s leading DTC pet supplement brands.

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🔧 What I Did

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• Created organic video content for TikTok, Instagram Reels, and YouTube Shorts — concepting, scripting, filming, and editing.

• Edited performance creative for Meta and Amazon advertising campaigns.

• Collaborated with influencers & affiliates to create authentic branded content.

• Assisted on studio shoots, supporting both filming and post-production.

• Worked with rebrand assets to elevate the visual style and storytelling across content.

• Set up studio systems to streamline team workflow (equipment inventory, shoot prep).

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📊 Key Achievements

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• Grew PetLab’s organic social presence with standout results, including:

   

  • 360,860 media views

  • 215,152 organic impressions

  • 7,332 engagements

   

• Delivered creator-style video ads for Meta and Amazon that aligned with paid strategies.

• Frequently used my own dogs and home studio to create reactive content, reducing cost and turnaround time.

• Played a hands-on role in establishing the visual identity of the rebrand, especially across social.